The upstart tech consulting company Mattr Collective came to us in need of a differentiating branding concept and graphic identity. And since we at Qrtech pride ourselves by being a company with the ability to take clients from basic science research and hardware up to UX, design and high concepts we took on the task.
Most product- and consulting businesses pretty much look the same, and, frankly, communicate the same run-of-the- mill boring things. Mattr wanted to defy conventional consulting customs when it came to communications and identity. They wanted to stay true to their founding ideas of a unique creative and collective-driven culture where innovation can flourish, and where action speaks louder than words.
Our work at Qrtech involved creating an overarching brand concept, storytelling and tonality, along with a full graphic identity and style guidelines.